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“Fits in a Box” – ad contest entry [Ad]

  • Client:
  • Date Completed: July 2009

A submission to the 2009 30-second spot contest for

Tools: After Effects, Flame, an internet connection.

Done in 2 weeks in 2009, this submission for Amazon’s advert contest was meant to look domestic: crumpled catalogue cutouts, an excess of hobby paraphernalia, and actors immersed within them.

Shot on (and keyed from) DV, only (parts of) the actors are in the source material. Turbulence was hand-built to approximate a Lorenz Attractor (why not?).

Collaborators: Tal Shuv, Roi Schur, Neil Cohen.